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Are Trade Shows





        Worth It In the





        Digital Age?












        In today’s digital world, there are many ways to        displays, ISCAR’s personnel manning the booths
        connect with customers. At ISCAR, we analyze            measure their attendees by acquiring track leads,
        whether the enormous investment associated              conducting surveys, connecting with distributors
        with trade shows is still worth the effort. In          and maintaining existing business relationships.
        some countries trade show attendance has                The lounge area is where gatherings often prove
        dropped making them less significant. Yet the           to be a valuable meeting place to discuss and
        leading industry trade shows, those which can           reacquaint with existing customers. So, to again
        be considered as Olympiads, continue to show            answer the question of whether or not trade shows
        increased numbers of attendees. It is difficult to      are worth it, yes! Especially now in the digital
        measure the ROI, yet the great turnout at the last      age where we need to blend different forms of
        IMTS, AMB and JIMTOF are proof that meeting             marketing media to reach customers.
        people face to face offers much more than just a
        digital imprint. ISCAR booths continue to be one
        of the main cores, centers of attraction where a
        smile and a warm greeting promise the building of
        new or existing customer relationships. It’s where
        business happens. Aside from exhibiting tool




























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