Page 44 - Iscar Article 2_2017
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Paper VS.
Electronic
With the launch of the Internet in the device screen. It does not reach out to say ‘read
mid 1990’s, many companies in the me’, and most people are not even aware when a
metalworking industry discovered that new version has arrived.
catalogs could be adapted for the World
Wide Web. However, they were extremely Over time, catalog users have increased their
expensive to publish in this new format use of the Internet as the data is accessible at
and the return on investment could not be all times. Online catalogs have proved to be a
justified for that era. Most orders continued more efficient ordering tool for customers, as the
optimized search option enables finding the right
to emanate from those people who used products quickly and easily. Yet browsing catalogs
paper catalogs. In time, the web catalog on the web does not provide the same user
proved to be an ordering mechanism and experience as does leafing through a high quality
not an effective sales medium. paper catalog. This is another reason why the
web might not be a great shopping medium for
We learned that customers treat ISCAR’s cutting tools, but is a great ordering medium.
catalogs much like a magazine: they are
interesting to read and the assimilated information E-commerce platforms promise to induce the
provides a basis for making intelligent purchasing development of ISCAR’s electronic catalog, not
decisions. In addition, a new ISCAR catalog only as a medium for acquiring information but as
has always provided a good reason to visit a a platform to increase the company’s sales.
customer. The catalog can be carried around
and has a shelf life of days, weeks and even
years. Many shop floors around the globe do not
have internet capabilities, so the paper catalog
continues to represent a more popular tool for
cutting tool data searches.
A web catalog on the other hand is a very passive
device that can be read on a computer or mobile
paper
44 electronic
