Page 47 - Iscar Article 2_2017

ISCAR’s mobile application software or mobile You cannot conduct a successful catalog sales
apps were launched in 2012 to run on mobile operation without them. Web catalogs appear to
devices such as smartphones and tablets. be viewed primarily as an ordering mechanism
Incorporating a similar design to the paper and not a sales medium.
catalog, the mobile device user interface acts as
an electronic extension of the hard copy version. E-commerce is gaining ground quickly and
The CMS catalog apps are very popular among promises to change methods of acquiring
users, showing high download numbers. information and ordering when integrated
with the electronic catalog.
From the surveys which we conduct at ISCAR
headquarters, we can summarize that paper
catalogs are here to stay. Of the different ways
to search for information related to ISCAR tools,
about 35% of ISCAR’s customers prefer paper
while 25% of the customers use the electronic 25% 35%
catalog in conjunction with the paper version.

47