Page 54 - Iscar_Article_Brochure
P. 54

The                                                   Every year ISCAR holds a dozen customer seminars

                                                              at the company's headquarters in Tefen. During
                                                              several days, seminar attendees attend a series
                                                              of informative lectures and presentations, witness
        Power of                                              practical demonstrations of cutting tools at work in

                                                              the Technical Center and visit production facilities.
                                                              ISCAR strongly believes that participating in the
                                                              seminars is a very effective means, not only to
        Seminars                                              improve customers’ knowledge related to cutting
                                                              tools and to receive comprehensive updates
                                                              regarding new products, but also to gain knowledge
                                                              of ISCAR’s advanced manufacturing, quality control
                                                              and the company’s staff. These seminars provide
                                                              an opportunity to learn a little about ISCAR’s history
                                                              and to become acquainted with the culture and
                                                              philosophy of the company.
                                                              Indeed, as gaining an understanding of the role of
                                                              ISCAR cutting tools is the most important issue, who
                                                              better to explain these important topics than Jacob
                                                              Harpaz, the CEO of ISCAR and president of the IMC
                                                              Group. Attending the renowned ISCAR seminars
                                                              provides a chance to receive first-hand
                                                               answers related to a range of fundamental topics,
                                                              such as the impact of the cutting tool on machining
                                                              productivity and profitability, what is the tool IQ
                                                              and what does SUMOTEC post-coating treatment
                                                              contribute to carbide grades. The open atmosphere
                                                              during the presentations also provides a good
                                                              opportunity to put a question to Jacob Harpaz,
                                                              and to hold a short discussion.
























        International customer seminars are conducted         ISCAR invests highly in customer seminars around
        regularly at ISCAR Tefen Headquarters                 the globe. Thousands of customers partake in this
                                                              exciting event where they learn from
                                                              IMC president and ISCAR CEO, Jacob Harpaz.


                               54
   49   50   51   52   53   54   55   56   57   58   59